Walmart Stores invests more in China eCommerce group
February 20th, 2012 | Related entries: World Business
Walmart Stores has proclaimed an agreement to raise its investment in the company, Yihaodian. The latter is a fast-expanding eCommerce website in China, in which Walmart has now acquired a stake of nearly 51%.
This move is intended to result in more fruitful exchange of ideas and marketing strategies with respect to eCommerce. Moreover, Walmart also intends to contribute to China’s eCommerce objectives in the form of domestic utility, price stability and progression in the western and middle regions.
Neil Ashe, President and CEO of Walmart Global eCommerce, cited, “This investment further enables Walmart to deliver a superb customer experience to Chinese consumers that are already connected to the world through smart phones and social media. We are on track to create the next generation of eCommerce, offering the latest in online innovations to give our customers a unique shopping experience.”
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